Entertainment Only — 18+ only

Privacy Policy

Last updated: June 15, 2025 · Applies to visitors in Canada (CA)

1. Introduction

ChooseBlock Lab ("we", "us", "our") operates the website chooseblock.com, a free-to-play social gaming platform offering ranked virtual experiments for entertainment only. This Privacy Policy explains how we collect, use, store and protect information when you visit our site from Canada. We are committed to transparency and compliance with applicable Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and relevant provincial privacy statutes.

By using chooseblock.com, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please discontinue use of the platform. We do not offer real-money gambling, process financial transactions or require user accounts to access our virtual experiments.

2. Information We Collect

ChooseBlock Lab is designed to minimise data collection. We do not require registration, login credentials or payment information. The categories of information we may encounter include:

  • Local browser storage: Virtual lab credit balances, game progress, age verification status and cookie consent preferences are stored locally in your browser via localStorage. This data never leaves your device unless you voluntarily submit a contact form.
  • Contact form submissions: If you contact us via our form, we collect your name, email address, subject line and message content solely to respond to your enquiry.
  • Newsletter subscriptions: If you subscribe to lab updates, we collect your email address and consent confirmation.
  • Technical logs: Our hosting infrastructure may automatically record standard server logs including IP address, browser type, referring URL, pages visited and timestamps. These logs are used for security, diagnostics and aggregate analytics only.
  • Cookies: We use essential cookies as described in our Cookie Policy. We do not use third-party advertising or tracking cookies.

3. Purposes of Use

We use collected information exclusively for the following purposes:

  • Operating and maintaining the chooseblock.com platform and its virtual experiments;
  • Remembering your age verification and cookie preferences;
  • Responding to contact enquiries and newsletter subscriptions;
  • Detecting and preventing security threats, abuse or technical failures;
  • Complying with applicable legal obligations in Canada;
  • Improving platform performance through anonymised, aggregate usage analysis.

We do not sell, rent or trade personal information to third parties. We do not use your data for targeted advertising or profiling related to real-money gambling products.

4. Retention Periods

Local browser data persists until you clear your browser storage or uninstall your browser. Contact form and newsletter data is retained for up to twenty-four (24) months after your last interaction, unless a longer period is required by law or you request earlier deletion. Server logs are retained for a maximum of ninety (90) days before automatic deletion or anonymisation.

5. Your Rights (Canada)

Under PIPEDA and applicable provincial privacy laws, Canadian residents may have the following rights regarding personal information we hold:

  • Access: Request a copy of personal information we hold about you;
  • Correction: Request correction of inaccurate or incomplete information;
  • Deletion: Request deletion of personal information, subject to legal retention requirements;
  • Withdrawal of consent: Withdraw consent for optional processing such as newsletter communications;
  • Complaint: Lodge a complaint with the Office of the Privacy Commissioner of Canada if you believe your rights have been violated.

To exercise any of these rights, contact us at privacy@chooseblock.com. We will respond within thirty (30) days.

6. Data Transfers & Security

Our hosting services may process data on servers located outside Canada. When data is transferred internationally, we implement appropriate safeguards including encryption in transit (HTTPS/TLS) and contractual protections with service providers. While no system is completely secure, we apply industry-standard measures to protect information against unauthorised access, alteration or destruction.

7. Children

ChooseBlock Lab is strictly intended for adults aged 18 and over. We do not knowingly collect personal information from minors. If you believe a person under 18 has provided us with personal data, please contact us immediately so we can delete it.

8. Contact Us

For privacy-related questions or requests, contact our Privacy Officer:

  • Email: privacy@chooseblock.com
  • Address: 250 Yonge Street, Suite 2201, Toronto, ON M5B 2L7, Canada
  • Phone: +1 (416) 555-0142

We may update this Privacy Policy from time to time. Material changes will be posted on this page with a revised "Last updated" date.

9. Legal Basis for Processing

Under PIPEDA, we collect, use and disclose personal information only for purposes that a reasonable person would consider appropriate in the circumstances. Our primary legal bases include: (a) your consent, obtained explicitly through contact forms, newsletter subscriptions and cookie banners; (b) contractual necessity, where processing is required to respond to your enquiries; and (c) legitimate interests, such as maintaining platform security and preventing abuse, provided these interests do not override your privacy rights.

For game-related data stored locally in your browser — including lab credit balances, session history and experiment statistics — no personal information is transmitted to our servers. This local processing falls outside traditional data controller obligations but remains subject to the transparency commitments described in this policy.

10. Third-Party Processors

We engage trusted infrastructure providers to host chooseblock.com and deliver content securely. These processors may access server logs and technical metadata solely to maintain service availability. All processors are bound by contractual obligations requiring them to protect data, use it only for specified purposes and comply with applicable privacy standards. We do not share personal information with advertising networks, data brokers or social media platforms.

11. Provincial Privacy Laws

In addition to PIPEDA, residents of certain Canadian provinces may be protected by substantially similar provincial legislation, including Quebec's Law 25 (modernisation of privacy laws), British Columbia's PIPA and Alberta's PIPA. Where provincial law grants additional rights — such as enhanced consent requirements or data portability — we honour those rights for residents of the applicable province. If you are unsure which law applies to you, contact our Privacy Officer for guidance.

12. Breach Notification

In the unlikely event of a data breach that poses a real risk of significant harm to individuals, we will notify affected users and the Office of the Privacy Commissioner of Canada as required by law. Notifications will describe the nature of the breach, the data involved, steps we are taking to mitigate harm and recommended actions you can take to protect yourself. We maintain internal incident response procedures reviewed annually to ensure timely and compliant breach handling.